Okay… So how can psychology benefit live events and experiential marketing?

Historically, events have been a significant part of human civilizations dating back thousands of years. From ancient Olmac rituals and ceremonies in Mexico, to the roaring intensity of the roman Colosseum, to the explosion of the concept of “festival”, events are ingrained in how we interact with and experience life. They allow us to seek immersive escapism, conduct human interaction, and even showcase our identity. As a result, it should (hopefully!) be quite clear as to how psychology can help us create events and experiences that better captivate and connect with our consumer friends. Psychology touches almost every aspect of our lives. It’s the scientific study of the human mind and its functions, especially those affecting behaviour in a given context. To quickly peer into social psychology, for instance, can illuminate wondrous insights into human behaviour that translate wonderfully into live events and experiences. Sensory psychology can shine a bright light on how to provide a complete multi-sensory experience for event-attendees. Or consumer psychology offers extensive research into consumer-focused areas of great relevance to live events and experiential marketing.

Consequently, this blog aims to pull interesting and relevant insights from psychology and weave these through events and experiences, resulting in a more scientific approach to the planning and design process. So, please do read my future blog posts and get involved by leaving a comment or following me on Twitter. You can find me @eventpsychology. Also find me on Linkedin

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